This worksheet was developed to assist with your decision in adding a dedicated sales position to your staff.

Successful business development for any firm requires dedication. This final article in the series on business development practices will focus on dedicated sales models that work. The definition of “dedicate” is to commit to a course of action, so when referring to dedicated sales models and staff, I am suggesting targeted, exclusive responsibility for sales-related activity, including the development of existing, as well as finding new, referral sources.

Once you have enough data, you should be able to begin performing calculations even before the end of the year, you can determine your close ratios when you are involved and when you are not.

A key part of the retirement plan sales process is developing an effective sales pitch that displays your capabilities, demonstrates your client focus and differentiates your services from the competition. This guideline can help you assess the services you bring to the equation, and understand some key points plan sponsors are looking for.