Commoditization. It’s a common word in our industry. Some of the most successful businesses in the world are commodities, but don’t let the term be a crutch in your business thinking. There are important ways to stand out.

Join Alan Gross, President of GSM Marketing, and Andy Hudson, Lead Consultant and Founder of Step Strategic, as they discuss ways your business can break out of commodity thinking and assert your unique value proposition.

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Originally recorded July 27th, 2016 at 2:00pm EDT. © 2016 GSM Marketing LLC. TPAResources.com Expert Voice Webinar Series.

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